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Blog McEWANHACKETT.COM I can't hear you.... Another post from Seth Godin which postulates that the ratio of "message" to "noise" on the net is decreasing. Which on the face of it is absolutely correct. It is harder to get your message out to people now as the amount of competing messages increases exponentially... But that's always... New player? So another online music store has opened. So what? Well if the descriptions are true, then eMusic could be the start of true niche music marketing online... According to it's own marketing eMusic "... stands alone as the only digital music service that is 100%... China tops the internet users league I've just heard that China now has over 221 million users online, slightly more than the USA, making China the largest single online market... The complicating factor of course is that access to all sites by Chinese users is limited by the state. However now,... Mac air Just thought of this and not really sure whether anyone else has commented (apologies in advance if they have). The Mac Air ad shows the all new must have object of envy being unwrapped from an inter-office document envelope. Thats how thin it is! It then outlines all the modern... lights off? A couple of weeks back, I came across the Google home page and it was reversed out - black where it should have been white. At first I thought that my MacBook display had given up the ghost, but luckily for my wallet it hadn't. It was Google's contribution to... Try before you buy After the Radiohead episode, it looks like more bands are looking for newer and more innovative ways of reaching their fans (and getting new ones of course) and persuading them to purchase their product. The latest idea seems to be a try before you buy version whereby fans can trial new... Have you got phorm? Phorm is a new service that will connect advertisers to their audiences by monitoring their browsing habits and then serving up ads that should reflect their interests or intentions. For example if you've visited a series of pages or sites looking at say BMW cars you'll be served up ads... We're back... ...after a short break...and it's good to be posting again. Why have a website? To communicate...to sell online...to build awareness...to do some good even. It could be all of the above or something completely different. But here's the thing. If you don't know why you or your organization doesn't know why the website is there, then you need to rethink. Take it down and spend... Lipstick on a gorilla? As my friend Martin says about marketing, it's all too easy to treat it as the superficial topping on a not very good dish... Its the same with New Marketing or Web 2.0. They'll always be pressure from senior management to put on the bells and whistles of social networking, mash-ups...