After more than sixteen years - yes sixteen! - combined service with the British Council, Martin McEwan and I have left to set up our own consultancy business. We'll be aiming to help UK and overseas based organisations improve their marketing operation, primarily in the public and education sectors.
Saturday night out at dinner with friends and the conversation gets round to the future of entertainment, and specifically TV.
After trying to craft the perfect home page for international students and helping education institutions to use their websites to recruit students for the last 5 years, I'm pretty certain that there's no such thing as the perfect pitch. It's horses for courses as they say.
Watching ads on TV for cars lately I've noticed a couple of brands moving away from their usual messages and trying fairly explicitly to boost their green credentials. First up in the tree-hugger sweep is (unsurprisingly given the Swedish connection) Saab with their eco-power fuel.
The future of student decision making has taken a dramatic turn. Nick Carr quotes an FT interview with Sergey Brin in this post which has implications for those of us trying to recruit overseas students.
This page contains all entries posted to McEWANHACKETT.COM in May 2007. They are listed from oldest to newest.
June 2007 is the next archive.
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