This will run and run. I'm sure the BBC and other traditional outlets will sustain the viral effect on it too....
UPDATE at 14 August 2007
YouTube have taken the video down after complaints from users. The BBC featured the video on PM on the 13 August 2007. I guess that the principal of the school whose pupils made the video may have been one of those complaining. After all does he want his school to be seen as a bastion of privilege or open to all on merit. Whatever happened to all publicity is good publicity?