McEWANHACKETT.COM

Getting back from holiday is always so depressing isn't it? So I thought I'd cheer myself up by sharing this link.

Hats off to Neil Boorman who has established himself as a brand (new eco-warrior/conscience of the middle classes etc?) whilst carrying out a performance art/reality TV friendly stunt for the last 11 months. Neil burnt all of his branded possessions and has made do with homemade toothpaste during this time...

Lately a lot of people have been asking about the potential downside of using blogs to market their institution or businesses. They are overwhelmingly alarmed about comments that may be derogatory or countering the marketing messages that they're putting on the website or blogs. What should they do?

This post from Seth Godin (bottom of the post) pretty much confirms the line I was taking in Tuesdays post. Basically, theres no magic bullet for negative comments about your organisation or business. All you can do is be transparent, give a good service or deliver on the promises you make on your website or in the marketing materials you put out. I'd go a bit further and welcome the fact that people are commenting (even negatively), and take the opportunity to start to correct the image, right the perceived wrong or even just start a dialogue....

It was announced today that Facebook now accounts for 1% of ALL daily web traffic...Think about that for a minute. 41 million active users and growing...How many of your target audience are using this? How many of these do you reach?

If you can't answer these questions now you need to think seriously about how you're going to utilise this new network immediately.