Getting back from holiday is always so depressing isn't it? So I thought I'd cheer myself up by sharing this link.
Hats off to Neil Boorman who has established himself as a brand (new eco-warrior/conscience of the middle classes etc?) whilst carrying out a performance art/reality TV friendly stunt for the last 11 months. Neil burnt all of his branded possessions and has made do with homemade toothpaste during this time...
I'm not here to discuss whether this is a genuinely held view or indeed whether this is an activity doomed to failure. Of course this is nothing new - anyone remember "No Logo" by Naomi Klein?
And the point I wanted to make is that the world will never be free of brands (even if that would be desirable in the first place), but that brands must be created and managed in a way that establishes a credible and deliverable promise.