Heard a story on the BBC this morning regarding a first time published author whose book "Olympic Mind Games" (print run approximately 300), is aimed at children. So far so what?
But he's been contacted by the brand police at London 2012, who have told him that in order that his book is not mistaken for "an official" publication, he cannot use the word "olympic" in the title...
Now lets refresh ourselves about the brand values and attributes that were instrumental in winning the games for London...inclusivity, youth, access to sports, making a difference etc etc.
I wonder if the Brand Manager hasn't got this one a little bit wrong here...