Another post from Seth Godin which postulates that the ratio of "message" to "noise" on the net is decreasing. Which on the face of it is absolutely correct. It is harder to get your message out to people now as the amount of competing messages increases exponentially...
But that's always been a fact of life in marketing, with the advent of newsprint, then radio, then TV etc, so how can we get better reception?
Well, from my point of view, it's all about improving the frequency of the times when your customers purpose and your purpose intersect, and preferably at the landing page of your website. Of course to do this properly you'll need to have optimised content and have given some thought to search marketing - but without a constant and profound understanding of what it is that your customers desire and what it is that you do to satisfy that desire, all the rest of it may become meaningless.