Lately a lot of people have been asking about the potential downside of using blogs to market their institution or businesses. They are overwhelmingly alarmed about comments that may be derogatory or countering the marketing messages that they're putting on the website or blogs. What should they do?
This post from Seth Godin (bottom of the post) pretty much confirms the line I was taking in Tuesdays post. Basically, theres no magic bullet for negative comments about your organisation or business. All you can do is be transparent, give a good service or deliver on the promises you make on your website or in the marketing materials you put out. I'd go a bit further and welcome the fact that people are commenting (even negatively), and take the opportunity to start to correct the image, right the perceived wrong or even just start a dialogue....
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