Marketing to Kids
According to the Childwise charity, children in the UK spend £4.2 billion annually (up from £3.9 billion in 2005). It is suggested that they influence spending decisions up to a value of over £40 billion annually. So it's no great surprise then to see that marketers are willing to pay big money to get a slice of the action in this segment.
However, because we're talking about a vulnerable sector, certain conditions apply...