McEWANHACKETT.COM

If you've ever wondered whether you're using the correct method to connect with your customers, then check out this post from Seth Godin.

Basically he's saying that you need to know the purpose of your communication before choosing what the customer (or potential customer) will get from you.

Email is a powerful medium (especially opted in email) because its entire purpose is to prompt for a response, to start a conversation or discussion that may end in a sale, but will result in more knowledge on both sides.

Easy. Just work out what it is they want and give it to them. There - you've done it already. If you think of the sites you use each day, which do you find the most satisfying and why? Chances are that the reason you continue to use them is for one of two reasons:

1. There is no alternative (or you're not dissatisfied enough to find an alternative).
2. It does what you need it to do when you need it at an acceptable cost to you.

Today it was announced that, for the first time the average person receives more junk email (spam) than physical junk mail. Predictably, it brought out cries of outrage about wasted time, ineffectiveness and usual lamentations of the travails of modern living...

A couple of weeks back, I came across the Google home page and it was reversed out - black where it should have been white. At first I thought that my MacBook display had given up the ghost, but luckily for my wallet it hadn't. It was Google's contribution to the lights off energy saving initiative...