It looks like China is bucking the online trend for social networks. Or at least using them in a different way from other marketplaces. Because in China, members of web communities are being encouraged to group together to obtain cheaper prices on goods and services. It works something like this...
We've all got an email list that we use as a marketing channel, and it's still the most cost effective direct marketing channel. But if you don't do it right, it won't work and more importantly, it can also turn people off. Use these tips to optimise your efforts:
Finally summer seems to have arrived in parts of the UK (at least those that aren't cloudy or still bailing out their houses from the recent floods). And this has coincided with the 2007 Ripcurl Boardmaster championships in Newquay, Cornwall. Why is this interesting for marketers?
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