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Check out this post from The European Union (I guess it's the part that promotes EU cinema). No subtitles necessary.

Recognise the quote from The Godfather?

In this post from Seth Godin, we are told to embrace the potentialities of the web, but be aware of the pitfalls too. I agree with Seth most of the time and do here. Most of my work to date has specialised in the promotion of the education sector to students, where this message doesn't seem to get through. Missed opportunities galore...

Check out this post from Ian Lurie. It's all good stuff and very timely. I mean has anyone else suddenly got loads of friend requests for Facebook in their inboxes?

We've all got an email list that we use as a marketing channel, and it's still the most cost effective direct marketing channel. But if you don't do it right, it won't work and more importantly, it can also turn people off. Use these tips to optimise your efforts:

Do BBC employees need to go on a training course to learn right from wrong? That's a direct quote from Eddie Mair to Mark Thompson DG of the BBC. Now apart from the obvious schadenfreude of listening to the boss being grilled by his own attack dog, this raises some obvious points about how things can go so wrong for the right reasons in the new multi-channel world we all live (and work) in.

After the Radiohead episode, it looks like more bands are looking for newer and more innovative ways of reaching their fans (and getting new ones of course) and persuading them to purchase their product.

The latest idea seems to be a try before you buy version whereby fans can trial new music before buying. This hits two birds with one stone sometimes as with REM letting fans hear their new album via the iLike function on FaceBook recently. REM wanted fans to let them know whether their return to earlier influences was a good or a bad move, and also obviously gave them a huge PR opportunity...