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Areas of knowledge and expertise Print Email
  • Public sector branding. Institutions at national and local level are becoming aware of the benefits of a strong brand, and introducing this into non-commercial environments can be a peculiarly tricky task.

  • The international education market, in particular supporting higher and further education sectors and the domestic (UK) ELT market. Competition between UK institutions and increasing international competition highlights the need for more distinctive branding and effective competitive marketing strategies.

    There is also the opportunity for more formalised marketing links between HE institutions (eg regional consortiums) and feeder institutions, such as formal links between FE and HE institutions, ELT colleges etc.

    Tailored marketing training for institutions is also available.


  • Implementing “Place” branding is a growing field, and we can help you the UK and internationally at city, regional and national level.

  • “Holistic” or comprehensive branding. The fully comprehensive view of branding requires that all aspects of an organisation work to a single vision and set of brand values to be effective – this extends beyond the traditional marketing communications aspects and into HR policy, induction, customer service etc.

  • Our client-side experience in introducing these approaches give us a unique insight into the challenges involved, and we bring a methodology that can be adapted for target clients and organisations.

  • A full menu of marketing and management tools to implement such strategies, both offline and online are available to facilitate a complete service; the web and e-marketing aspects are in particular demand.